CALL US180030101676
WORKING HOURSMon-Fri (Between 9:30am to 5:30pm)


  1. “Asli Hero” Program (“Program”) is a value added scheme offered and promoted by M/s Hero MotoCorp Ltd. (“HMCL”). The Program entitles its registered members the right to earn loyalty points on all their purchases, which can be redeemed by way of encashment as per the redemption policy notified by HMCL from time to time for the Program. The redemption policy and other conditions notified in due course (of the Program) will always be read along with the Terms and Conditions of the Program.

  2. This Program is open only to technicians that are resident Indian nationals and complete registration process as prescribed by HMCL in the Registration Form.

  3. HMCL reserves the right to reject any application for enrolment at its sole discretion, without assigning any reason or warning. Even after registration, HMC is well within its right to discontinue/ cancel the registration of a registered member i.e. a technicians/ mechanics without assigning any reasons or cause as well as any concern such as incomplete information, incorrect information, absence of ID related papers, etc.

  4. Accumulation of points will be subject to the method stipulated by HMCL in its sole discretion from time to time

  5. HMCL will not be responsible for any damaged / mutilated / lost-in-transit / incorrectly-filled forms.

  6. The explanation and clarification given in the FAQs form part of the Program terms and conditions.

  7. HMCL reserves the right to withdraw any or all promotion benefits, at any point of time without prior intimation

  8. HMCL cannot be held responsible in any manner if the services provided by the technician does not provide appropriate or satisfactory services and HMCL holds out no warranty and makes no representation in respect of the technicians enrolled in the Program. Any products purchased by any technician would be subject to standard warranty terms (if any), and HMCL will not be responsible if the said goods / services are found defective / deficient / unsatisfactory otherwise.

  9. HMCL shall not be responsible for any liability incurred by the technician, with respect to any aspect of the Program such as payment of taxes, etc.

  10. HMCL shall neither be responsible for any fake or fictitious entry/ registration submitted by the technician under this Program nor shall HMCL be liable to check the authenticity or credentials of the technicians. Any issue relating to impersonation or inappropriate usage will not be investigated by HMCL, however HMCL would have the right to suspend or terminate any registration in case of receipt of any compliant in this regard.

  11. HMCL shall not, in any way, be liable or under any obligation to the technicians if the Program is withdrawn or modified due to statutory enactments, judicial / quasi judicial orders or any other reasons beyond its control.

  12. HMCL reserves the right to add, modify, withdraw or delete any of the terms & conditions or the duration of the Program, with or without prior notice.

  13. The points accrued in the technicians account are non-transferable.

  14. Any fraud or abuse of the card and / or rewards / benefits arising out of the Program is subject to appropriate administrative and / or legal action by HMCL, including forfeiture of accumulated points and related rewards / benefits, and may result into the suspension or cancellation of the membership.

  15. The technicians will be registered under the Program only after all the required documents are received by HMC for completion of registration including submission of valid ID proof, registered mobile number and designated bank details.

  16. If some Loyalty points and / or rewards / benefits are wrongly credited into any technicians account, the same can be debited or reversed by HMC by itself and the concerned technician shall be informed accordingly.

  17. In case of any dispute on the points and / or rewards / benefits, the same shall be looked into / resolved only on production of the supporting transaction bill / MRP tag to HMCL's Call Centre.

  18. If a technician believes he or she has not received Loyalty points for any transaction, he or she can take up the request with HMCL, for such credit(s) at their helpline nos.

  19. In case of loss / theft of the card, the technician must inform the HMCL call center / distributor immediately and apply for issuance of a duplicate card, (if interested) by paying a minimum amount of Rs 75 for issuance of new card.

  20. HMCL will not accept responsibility for circumstances that are beyond its reach or control, and that may cause a delay or inability to fulfill requests of the registered technician

  21. The cash card (to be issued by HMCL) after the registration is a bank card to be used for benefit of the redemption under the Program & the same can be activated only when a valid photo id is provided along with passport size photograph. Any defect or unavailability of the documents under the Program can disentitle or cause suspension or deregistration for any technician, as determined by HMCL.

  22. The bank card would be in the nature of being a debit card and money can be withdrawn from ATM machines of HDFC banks on no extra cost/bank service fee. For transactions from ATM'S other than HDFC bank, applicable charges as per RBI guidelines will be deducted. Card can be used for net banking as well can be used at various swipe terminals while shopping subject of technician maintaining balances therein and also abiding by the terms and conditions in respect of the bank card as stipulated by the bank issuing the bank card to the said technician

  23. Point conversion percentage can change anytime without prior intimation.

  24. On the loss of the bank card, technician needs to report the same to the HMCL call center to get new card issued. A sum of Rs. 75 (Rupees Seventy Five) will be deducted from cash balance in account in lieu of issuing new bank card and there may be further requirement for revalidation of documents at such stage as well

  25. Bank card would generally have a validity of 5 (five) years and the bank card will be subject to an automatic annual renewed for each year subject to payment of a renewal charge of Rs. 50 (Rupees Fifty) that would be deducted directly from balance available in the card account of the technician

  26. Any dispute, claim or legal action against HMC, its agencies and their respective employees related as a result of this activity/Program will be subject to Delhi jurisdiction exclusively.